Reducing Cost Per Acquisition for a National Telehealth Provider
Segmentation, landing page optimization and AI-powered qualification cut CPA by 28% while improving patient quality.
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Lower CPA
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Higher Conversion Rate
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Improved Lead Quality
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Organic Traffic Growth
The situation
Broad audience targeting and disconnected landing experiences drove rising acquisition costs and inconsistent lead quality across service lines.
What success looked like
- Reduce cost per acquisition
- Improve conversion rate
- Improve lead and patient quality
Strategy
How we approached it
A prioritized set of moves designed to unlock efficient, sustainable growth.
Segmented audiences by condition and intent stage
Rebuilt landing pages with structured CRO principles
Expanded SEO for high-intent condition queries
Deployed AI-powered call scoring for lead qualification
Improved conversion tracking with server-side events
Process
Engagement timeline
From discovery to scale — the milestones that structured the work.
- Weeks 1–3
Audit
Media, analytics, landing page and lead-quality review.
- Weeks 4–6
Strategy
Segmentation model, CRO roadmap and SEO plan aligned to service lines.
- Weeks 7–12
Build & Launch
New landing experiences, AI call scoring and expanded organic footprint.
- Weeks 13–20
Optimize
Ongoing testing across audiences, creative and page layout.
Solution Architecture
How the system fits together
A layered view of the acquisition, measurement, activation and reporting stack.
- Paid Search
- SEO
- Programmatic display
- GA4
- Enhanced Conversions
- Call tracking
- Segmented landing pages
- AI call scoring
- Automated routing
- Service-line dashboard
- CPA by segment
The stack that powered it
Results
Illustrative outcomes
Selected KPIs from the engagement, shown as directional indicators of impact.
0%
Lower CPA
0%
Higher Conversion Rate
0%
Improved Lead Quality
0.0×
Organic Traffic Growth
Key Takeaways
What we'd repeat
The principles from this engagement that translate to other growth challenges.
Aligning audiences, ads and landing pages by condition materially improved efficiency.
AI call scoring surfaced high-value leads for immediate follow-up.
Compliance-first CRO principles built patient trust and lifted conversion.
Related Services
Capabilities behind this work
SEO
Technical, content and authority strategies that compound into durable organic growth.
Learn moreAI Automation
Custom AI agents and workflow automation that remove operational drag across marketing and sales.
Learn moreGA4 & GTM
Server-side tagging, event architecture and reliable GA4 implementations built to last.
Learn moreConversion Rate Optimization
Experimentation programs that turn traffic into revenue through disciplined A/B testing.
Learn moreFAQ
Frequently asked questions
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